Machine tool industry to bid farewell to the low-end melee time to

The development of high-end machine tool has 3 levels: can do, do, make competitiveness. At present most of the domestic high-end products still remain in the "can do" stage, to further step two hurdle, "good" and "make competitiveness".

China Machine Tool Industry Association, the latest data show that in 2015 China"s machine tool industry overall profitability index was only 34.5%, well below the dividing line of 50%, and a sharp decline of more than 8.8 percentage points in 2014. Last year, the machine tool industry continues to run low, the downward pressure on the strength of a larger, wider range, both domestic and foreign trade declined, the overall situation is grim." Deputy director Chinese machine tool industry association secretary general Chen Huiren said, China"s machine tool industry is in the throes of transition, enterprises should have a comprehensive understanding and grasp the profound rational and objective on the current situation, take the initiative to adjust the positive coping.

The mismatch between supply and demand has become increasingly prominent

From the beginning of the second half of 2011, the end of the machine tool industry for 10 consecutive years of rapid expansion and rapid growth, the industry as a whole into the downstream channel. The direct reason is that the domestic machine tool consumer market has undergone significant and sustained changes: on the one hand, the total market demand decreased significantly, on the other hand, the rapid upgrading of the demand structure.

For this round of market changes in the basic characteristics, we made a judgment as early as the end of 2012, but the decline in the total structure and the speed of the upgrade is beyond our expectations." Chen Huiren said. According to the machine tool association statistics, compared to 2011, in 2014 the domestic machine tool market consumption fell by 18.6% in 2015 compared with the same period in 2014 fell by 13.5%. "But it must be pointed out that the decline in the total market demand is structural, that is, the decline of the most common type of high-grade products." Chen Huiren said that compared with the peak in the first half of 2011, the current ordinary machine tools, production and sales of major machine tools has dropped to 30% or even the original 20%.

At the same time, with the user in order to improve the production efficiency and product quality, began the pursuit of intelligent and personalized, on this machine "machine tool" needs upgrade for complete automation, shift customization and universal. For example, the use of smart phone shell processing small vertical machining center in recent years showed explosive growth.

These needs to upgrade the direction of China"s machine tool manufacturing industry with the inherent advantages of the opposite." Chen Huiren said, we are best at a large number of ways to make the low-end standard generic single product, short board is to provide a package of solutions based on customer specific requirements. With the continuous upgrading of the demand structure, the contradiction between supply and demand mismatch has become increasingly prominent".

China"s machine tool industry is not the lack of surface, is the depth

"The convergence of corporate strategy leads to serious product homogeneity, which is one of the main reasons for the structural contradiction of machine tool industry." Chen Huiren said that the majority of machine tool companies over the years strategic convergence, the consequences are serious homogenization of low-end products competition. Well, in the market order decline, enterprises to expand the coverage of pavement, attempt to seize orders, but this will only lead to more serious homogenization, but also ignores the detailed and in-depth study of the needs of users.

China"s machine tool industry is not the lack of surface, but the depth." Chen Huiren believes that the current machine tool companies must change their thinking, lateral contraction front, to strengthen the depth of development, looking for differentiated living space, which is the basic strategic choice of the industry. To work hard on the depth of personalized customization, to provide users with a full set of solutions.

The high-end machine tool development: step two hurdle

"The low-end melee, high-end fall is the embarrassing situation of China"s machine tool industry has been. In recent years, under the support of a series of national policy measures, China"s machine tool industry to catch up in the high-end field.

Chen Huiren said that the development of high-end machine tools have 3 levels: able to do - do - to make competitiveness. At present most of the domestic high-end products still remain in the "can do" stage, to further step two hurdle, "good" and "make competitiveness".

Chen Huiren believes that to achieve a breakthrough in the field of high-end, on the one hand, enterprises need to strengthen the research and development of independent innovation, to master the core technology, and active dialogue with key areas of user depth, to achieve application; on the other hand also need policy support, guidance and strong combination of both supply and demand, encourage enterprises to adopt the domestic high-end machine tool.